Jewellery buying is high-value and relationship-led. WhatsApp supports new-design previews, appointment bookings and festive campaigns for people who already trust you. This page shows how jewellers and gold and diamond retailers can set it up with InboxWA.
Common problems
Walk-ins are not captured
A customer who browses and leaves is never contacted again.
Festive campaigns are broad
Akshaya Tritiya and Dhanteras messages go to everyone instead of past buyers.
Rates change daily
Customers ask for today's rate repeatedly.
A sample WhatsApp flow
- Capture the customer's number at the store with consent for WhatsApp updates.
- Send new-collection previews to opted-in contacts with an image header.
- Book store visits and send a reminder with the executive's name.
- Before key dates, send an early-access message to past buyers.
Templates you can start from
What to set up first
Collect opt-in at billing. A small, consented list of past buyers beats a large cold list.
What InboxWA covers, and what it does not
InboxWA gives you a shared team inbox, broadcasts, flows, an AI agent that answers from the information you give it, and integrations such as Shopify, Razorpay, Google Sheets and webhooks. It runs on the official WhatsApp Business API, so contacts must have opted in and messages that start a chat need approved templates. Meta's per-message fees are passed through with no markup. See the related solution, pricing and all industries.
Frequently asked questions
Can jewellers use the WhatsApp Business app instead?
The free app suits one phone and a few chats. Once several staff need to reply, or you want reminders and automation at volume, the Business API with a shared inbox is the better fit.
Do I need contacts' permission?
Yes. Message only people who opted in, and keep a record of when and how they agreed.
How much does it cost?
InboxWA plans start at Rs 999 per month, plus Meta's per-message fees at cost. See the pricing page for current plans.
Try it on your own account
Plans from ₹999/month, zero markup on Meta's message fees. 7-day free trial, no card required.