Fashion has high return rates and heavy repeat purchase. Cart recovery, COD confirmation and post-purchase messages matter most. This page shows how online fashion brands and apparel stores can set it up with InboxWA.
Common problems
Carts are abandoned
Shoppers leave at size or delivery questions.
COD orders are returned
Orders nobody confirmed come back.
New collections reach few people
Email open rates are low.
A sample WhatsApp flow
- The Shopify store sends cart and order events.
- Abandoned carts get a reminder; COD orders get a confirm-or-cancel message.
- Shipping updates go out as orders move.
- New collections are sent to past buyers by category.
Templates you can start from
What to set up first
Connect Shopify and turn on COD confirmation first.
What InboxWA covers, and what it does not
InboxWA gives you a shared team inbox, broadcasts, flows, an AI agent that answers from the information you give it, and integrations such as Shopify, Razorpay, Google Sheets and webhooks. It runs on the official WhatsApp Business API, so contacts must have opted in and messages that start a chat need approved templates. Meta's per-message fees are passed through with no markup. See the related solution, pricing and all industries.
Frequently asked questions
Can fashion and apparel stores use the WhatsApp Business app instead?
The free app suits one phone and a few chats. Once several staff need to reply, or you want reminders and automation at volume, the Business API with a shared inbox is the better fit.
Do I need contacts' permission?
Yes. Message only people who opted in, and keep a record of when and how they agreed.
How much does it cost?
InboxWA plans start at Rs 999 per month, plus Meta's per-message fees at cost. See the pricing page for current plans.
Try it on your own account
Plans from ₹999/month, zero markup on Meta's message fees. 7-day free trial, no card required.