This page gives you ready-to-submit WhatsApp templates for a product launch announcement, written for Indian customers in English and Hinglish. It suits D2C, electronics and fashion brands. Copy the text, set the variables to match your data, and submit it for approval.
Product Launch Announcement templates to copy
Version 1: English
Introducing {{1}}. {{2}}. Available now: {{3}}
Variables: {{1}} product, {{2}} one-line benefit, {{3}} link
Version 2: Hinglish
Naya launch: {{1}}. {{2}}. Abhi dekhein: {{3}}
Variables: same variables
Which Meta category is this?
Marketing. This is a marketing message: it promotes or invites. It is billed at the marketing rate and should only go to contacts who opted in to promotions. Rates are set by Meta and change, so check the current India rate card; see our WhatsApp API pricing guide. InboxWA adds no markup to Meta's message fees.
When to send
Send on launch day, with a reminder to people who clicked.
A mistake to avoid
Announcing to everyone. Send first to people who bought something similar.
How to send it with InboxWA
- Create the template and submit it for Meta approval.
- Build the trigger in a flow, or upload a CSV for a one-time send. See how this works in InboxWA.
- Send only to contacts who opted in, and handle replies in the shared inbox.
More: all business message templates · template approval rules · template library.
Frequently asked questions
Do I need Meta approval for a product launch announcement template?
Yes, for any message you start outside the 24-hour customer service window. Submit the template, wait for approval, then send it. Inside the window you can reply freely.
Can I change the wording after it is approved?
A small edit usually means submitting a new template version. Keep the approved text stable and put the parts that change into variables.
Can I send this in Hindi or another language?
Yes. Create a separate template per language and send each to the contacts who prefer it.
Try it on your own account
Plans from ₹999/month, zero markup on Meta's message fees. 7-day free trial, no card required.