Customers look for Holi messages every year because it is a fixed moment in the calendar. This page gives you three ready-to-submit WhatsApp templates centred on colours, gifting, sweets and fashion offers, the right Meta category, and a send plan. It suits gifting, apparel, sweets, beauty.
Three Holi templates to copy
Template 1: English offer
Happy Holi! Wishing you a colourful day.
Enjoy {{1}} on {{2}}. Valid till {{3}}.
Shop: {{4}}
Variables: {{1}} offer detail, {{2}} product or category, {{3}} end date, {{4}} link. Category: Marketing.
Template 2: Hinglish offer
होली की हार्दिक शुभकामनाएं!
{{1}} ki taraf se {{2}}. Offer {{3}} tak valid hai.
Abhi dekhein: {{4}}
Variables: {{1}} brand name, {{2}} offer detail, {{3}} end date, {{4}} link. Category: Marketing.
Template 3: Early access for repeat customers
Hi {{1}},
Happy Holi! Wishing you a colourful day. As a thank-you, here is early access for you: {{2}}. Reply STOP to opt out.
Variables: {{1}} first name, {{2}} link. Send this to past buyers first. Category: Marketing.
When should you send Holi messages?
Timing: 4-5 days before and a reminder two days before. Space messages so no contact gets more than two or three in the run-up. Sending only to opted-in contacts is a Meta requirement, and a high block rate lowers your sending limits.
Which Meta category does a Holi template fall under?
Any message that promotes an offer is a marketing template, and so is a pure greeting from a business in most cases. Marketing messages are billed per delivered message. Meta sets the India rate and changes it, so check the current rate card before budgeting; our WhatsApp API pricing guide explains the categories. InboxWA passes Meta's fee through with zero markup.
A mistake to avoid
Sending on Holi day when people are away from phones.
How to send these with InboxWA
- Submit the template for approval from the templates screen (approval is by Meta, often within minutes, sometimes longer).
- Upload your contact list as a CSV and map the variables. See WhatsApp broadcast software.
- Send to opted-in contacts, then follow replies in the shared inbox or let the AI agent qualify them.
More: all festival and offer templates · template library · template approval rules.
Frequently asked questions
Do I need approved templates to send a Holi offer on WhatsApp?
Yes. Messages you start outside the 24-hour customer service window must use a template approved by Meta. Inside that window, after the customer messages you, you can reply freely.
Can I send Holi messages to everyone in my contact list?
Only to contacts who have opted in to receive messages from your business. Sending to people who did not agree raises block and report rates, which can cut your messaging limits.
Can I add images or buttons?
Yes. Marketing templates can include an image header and call-to-action or quick-reply buttons. Buttons keep the message short and make replies easy to track.
Try it on your own account
Plans from ₹999/month, zero markup on Meta's message fees. 7-day free trial, no card required.