Plans and prices side by side
| AiSensy | Interakt | Wati | |
|---|---|---|---|
| Entry | A Free Forever plan is shown on its pricing page | Starter tier aimed at Instagram DMs and comments; no rupee price shown | Pay-as-you-go: ₹999 one-time, credited back as message credits; 1 user; valid 3 months |
| Main paid plans | ₹2,500 a month (₹2,250 billed annually) for 5 no-code chatbots; ₹1,350 a month (₹1,215 billed annually) for an AI agent plan with 1,000 AI messages | Growth ₹2,799 a month + taxes; Advanced ₹3,799 a month + taxes; Enterprise on request | Growth (3 users), Pro (5 users), Business (5 users); base monthly prices were not shown in the page text we read |
| Users | Unlimited-users plan offered, under a fair-use policy | Unlimited agents on paid plans | Extra users listed at $24 a month on Pro and $69 on Business |
| AI | Chatbots and AI agents are charged separately on top of any plan | Chatbot flows on Growth; advanced branching flows with API calls on Advanced | AI credits and agents by tier: 2,000 credits and 1 agent on Growth, 5,000 and 2 on Pro, 20,000 and unlimited on Business |
| Integrations | Not itemised in the pricing text we read; check its integrations page | Public APIs on Growth; advanced webhooks on Advanced | 2 commerce or CRM integrations on Growth; HubSpot on Pro; Salesforce on Business |
Source: each vendor's public pricing page, read on 11 October 2026. Wati's page also quotes discounts of up to about 25 percent on annual billing. Prices change, so confirm on the vendor's page.
What each charges per message in India
Meta charges for each template message by category, and platforms either pass that through or add to it. This is what each page displays for Indian numbers:
| Per message | AiSensy | Interakt | Wati |
|---|---|---|---|
| Marketing | ₹1.09 | ₹0.970 | Not stated on the page; varies by category and country |
| Utility | ₹0.145 | ₹0.160 | Not stated |
| Authentication | ₹0.145 | ₹0.129 | Not stated |
| Service replies | ₹0.145 after 1,000 free a month | ₹0.129 after 1,000 free a month | Not stated; its support article describes the same 1,000 free rule |
Source: AiSensy and Interakt pricing pages, 11 October 2026. Interakt lists "No Templates Markups" as an Enterprise-tier feature. To see how much any platform adds, compare its figure to Meta's current India rate card.
What changed on 1 October 2026
Both AiSensy and Interakt now state on their pricing pages that each number gets 1,000 free service messages a month, then pays per message, and Wati's support documentation describes the same rule. AiSensy adds that utility messages sent inside the 24-hour window are chargeable too. We read Meta's developer pricing pages on 11 October 2026 and they had not yet reflected the change, so confirm with Meta before budgeting. Details: is the WhatsApp Business API free?
Which one fits which business?
- AiSensy: the lowest entry cost, with a free plan and cheap plans, and strong on broadcast-led campaigns. Chatbots and AI are priced as add-ons, so check the total with them included. See the AiSensy alternative page.
- Interakt: built for Indian D2C and small businesses and the one here that also automates Instagram. Growth starts around ₹2,799 a month and the no-markup message pricing is an Enterprise feature. See the Interakt alternative page.
- Wati: a team-inbox-led platform with tiered AI credits and integrations, billed partly in dollars for extra users. Its page did not show base monthly prices in what we read, so get a quote. See the Wati alternative page.
- InboxWA: a flat platform fee in rupees (₹999, ₹2,499 or ₹4,999 a month ex-GST) with the AI included from the cheapest plan, and Meta's per-message fee passed through with no markup. The trade-offs are that we focus on WhatsApp rather than Instagram, and the API and webhooks start on the Growth plan. See the InboxWA vs Wati and InboxWA vs AiSensy pages.
How to compare for your own volume
- Count your monthly marketing, utility and service messages.
- Multiply by each platform's per-message figure, add GST, then add the platform fee and any AI add-on.
- Compare the total, not the plan price. Our pricing calculator does the arithmetic.
Related: best WhatsApp CRM in India and all alternatives.
Frequently asked questions
Which is cheaper, AiSensy, Interakt or Wati?
On entry price AiSensy is lowest, with a free plan and plans from ₹1,350 a month, while Interakt's paid plans start at ₹2,799 and Wati's base prices were not shown on its page. The real cost depends on your message volume, AI add-ons and seats, so compare the total monthly bill.
Do AiSensy, Interakt and Wati add a markup to Meta's fees?
Their pages show their own per-message prices, for example ₹1.09 per marketing message at AiSensy and ₹0.970 at Interakt, while Wati does not state rates on its page. Compare each figure to Meta's current India rate card to see the difference. Interakt lists no template markups as an Enterprise feature.
What changed for service messages on 1 October 2026?
AiSensy and Interakt state that each number gets 1,000 free service messages a month, with per-message charges after that, and Wati's support documentation describes the same. Meta's own developer pages we read had not yet shown the change, so confirm with Meta.
Is this comparison independent?
No. It is published by InboxWA, a competitor. Every figure is read from the vendors' own pricing pages on the date shown, and where a figure was not available we say so.
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