Your monthly volumes
What the same traffic costs
Rates: Meta WhatsApp Business Platform India rate card, January 2026 (marketing ₹0.8560, utility ₹0.1150, authentication ₹0.1250; user-initiated service replies free for the first 1,000/mo). Markup levels from public pricing pages and third-party audits as of July 2026 — see the full pricing comparison for sources. Estimates only; your bill depends on your exact mix.
How to read this
Every WhatsApp Business platform in India buys messages from Meta at the same published rates. The only question is what happens between Meta’s invoice and yours. Platforms that meter your messages through their own wallet can add a margin per message — usually without publishing it. At 10,000 marketing messages a month, a 25% markup quietly costs you ₹2,140 every month.
InboxWA bills messaging from a prepaid wallet at Meta’s exact rates with zero markup — the platform fee (from ₹999/mo, AI chatbot included) is the only thing we charge. See pricing, or read the zero-markup explainer.
Frequently asked questions
What are Meta’s WhatsApp API rates in India in 2026?
As of January 2026: about ₹0.8560 per marketing message, ₹0.1150 per utility message, and ₹0.1250 per authentication message, plus 18% GST. Customer-initiated service conversations are free for the first 1,000 a month.
Why is my WhatsApp API bill higher than Meta’s published rates?
Most Indian BSPs resell Meta’s messaging with a hidden markup. Independent audits in July 2026 measured roughly 20% at Wati (authentication around +257%) and about 12% published at Interakt and DoubleTick. InboxWA charges zero markup.
Is this calculator free?
Yes. It runs entirely in your browser, requires no signup, and stores nothing.
Stop paying markup on Meta’s fees
InboxWA bills messaging at Meta’s exact rates. Platform plans from ₹999/mo with the AI chatbot included. 7-day free trial, no card.