Click-to-WhatsApp ads run on Facebook and Instagram. Instead of sending people to a website, the ad button opens a WhatsApp chat with your business.
Why they suit Indian businesses
People are comfortable chatting on WhatsApp, and a chat is faster than a form. For services, real estate, education and D2C, the conversation is often where the sale happens.
Setup in brief
- Connect your WhatsApp Business account to your Facebook page in Meta Business Suite.
- Create a campaign with the messaging objective and choose WhatsApp as the destination.
- Write a pre-filled first message that tells you which ad the lead came from.
- Check Meta's current terms for how the free messaging window after an ad click works.
Reply fast
The first minutes matter most. Use an AI agent to reply immediately, ask two or three qualifying questions, and pass hot leads to a person. See WhatsApp lead qualification bot.
Measure properly
- Track leads per ad by the pre-filled message text.
- Track replies, qualified leads and sales, not only clicks.
Related: WhatsApp CRM for real estate, the 24-hour window.
A worked example
A coaching institute runs an ad with the button "Message us" and a pre-filled text, "Hi, I saw the NEET batch ad". The AI agent replies within seconds, asks the student's class and city, and offers a counsellor call. The institute counts chats by the pre-filled text, then qualified leads, then admissions.
Common mistakes
- Replying hours later, when the lead has moved on.
- Not tagging which ad a chat came from.
- Judging success by clicks instead of qualified conversations.
Frequently asked questions
Do I need the WhatsApp Business API for these ads?
The ads can send people to the Business app or the API. The API suits teams, automation and tracking.
What should the first message say?
Something short that names the offer, so you know which ad produced the chat.
Try it on your own account
Plans from ₹999/month, zero markup on Meta's message fees. 7-day free trial, no card required.