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Assumptions: verification flow = 2 utility messages per order at Meta’s India rate ₹0.1150 + 18% GST; RTO-reduction range from published Indian D2C case studies as of July 2026. Estimates only. See how the COD verification flow works.
How the flow rescues deliveries
Right after checkout, the customer gets a WhatsApp message with Confirm / Cancel / Pay online buttons. Fake and impulse orders cancel themselves before you ship; unsure addresses get corrected in chat; and the pay-online nudge converts a slice of COD to prepaid — which almost never returns. Full breakdown here.
Frequently asked questions
What is a typical RTO rate for COD orders in India?
Cash-on-delivery orders in India typically see 25–35% return-to-origin rates. Prepaid orders run far lower, which is why COD-to-prepaid nudges are part of most verification flows.
How much does WhatsApp COD verification reduce RTO?
Published case studies report 30–45% RTO reduction from a confirm-order flow with Confirm / Cancel / Pay-Online buttons sent right after checkout.
What does each verification message cost?
A confirmation is a utility message: ₹0.1150 at Meta’s India rate. Two messages per order plus GST comes to roughly ₹0.27 per order — negligible against ₹100+ per failed delivery.
Build the COD verification flow in 10 minutes
Pre-built template in InboxWA — no code. Plans from ₹999/mo, messaging at Meta’s exact rates with zero markup.