Meta limits how many people a business can start conversations with in a day. The limit grows as you send good-quality messages and shrinks if people block or report you.
Limits
New accounts start at a lower limit, and Meta raises it in steps when volume and quality are good. Business verification can raise it faster. Check your account in Meta Business Manager for the current number, because the rules have changed over time.
Quality rating
Your number's quality rating reflects how recipients react: blocks, reports and replies. A low rating can reduce limits or restrict templates.
How to protect your number
- Message only opted-in contacts.
- Match the message to what people expect.
- Send fewer messages to people who do not respond.
- Offer an easy opt-out.
- Start campaigns small and increase gradually.
Related: bulk messages without getting banned and opt-in rules.
A worked example
A store sends a promotion to 20,000 contacts at once, many of whom never opted in. Blocks and reports rise, the rating falls and the limit is reduced. A safer plan is to start with 500 recent customers who opted in, watch blocks and replies, then expand in stages.
Common mistakes
- Sending your whole list on day one.
- Ignoring a rating warning.
- Using the same message for every segment.
Frequently asked questions
Can I raise my limit?
Verification and consistently good quality raise it over time.
What happens if my rating drops?
Reduce volume, fix targeting and wait for it to recover.
Try it on your own account
Plans from ₹999/month, zero markup on Meta's message fees. 7-day free trial, no card required.